DON’T MAKE ME
THINK.
Steven Krug
PEOPLE IGNORE DESIGN
THAT IGNORES PEOPLE.
Frank Chimero
NOTHING IS MORE TERRIBLE THAN ACTIVITY WITHOUT INSIGHT.
Thomas Carlyle
THE ESSENCE OF STRATEGY IS
CHOOSING WHAT NOT TO DO.
Michael Porter
I HAVE THIS DESIRE TO KEEP IMPROVING,
SO I FIND FAULT.
Heston Blumenthal
ABOUT ME
My eleven year track record in consulting, managing complex, large-scale UX research engagements, dedication to mentoring and growing my team, reputation for maintaining high standards and quality deliverables, and my UX qualitative and quantitative research expertise is designed for your success.
Considered an end user advocate, with a solid background in Human Computer Interaction and User Centered Design Process best practices. I partner with UX Leaders of Fortune 500 companies to design custom research solutions, lead a dynamic team of UX Researchers, and contribute to the ongoing development and evolution of client products, mobile and web interfaces.
Known as a trusted advisor, I provide insight needed to make actionable, strategic decisions to product design that lead to intuitive, memorable experiences that delight the user. I discover “unknown points of view” with user's mobile, web, application, desktop, email, social channel and product interactions.
I have the customer-centric mindset, invested interest in collaborating with clients and my passion in research to uncover those elements that will give you the competitive advantage in your design. Crisis tested.
LEADERSHIP
• Drive change by translating research insights into action plans
• Evangelize the voice of the customer throughout the organization
• Partner with Design and Development teams in consensus product goals and strategies
• Synthesize qualitative, quantitative, and customer support data to influence product strategy
• Break down barriers that stand in the way of your teams better understanding their customers
• Coach Designers, Developers, and Product Managers in Agile development and UX strategies
SIMPLICITY
IS THE ULTIMATE SOPHISTICATION
Leonardo da Vinci
MY TALENT
that make clients incredibly confident
Strategy
Application, Interface Strategy
Prioritization of Functionality
Agile Methodology in Design
Business Strategy Alignment
Personas/ Usage Scenarios
Behavioral Segmentation
Brand Risk Management
Competitive Landscape
Persona Development
Social / Mobile / Local
User Flows/Scenarios
Experience Modeling
Web Analytics
Research
Guerrilla Usability Testing
Requirements Definition
Participant Observation
Contextual Evaluations
Remote & Field Study
Experience Mapping
Longitudinal Study
Contextual Inquiry
Mental Models
Cultural Probe
Task Analysis
Ethnography
Surveys
Tools/Tech
Adobe Device Central
Site Recording Tools
Adobe CS6, CC, Visio
SDK Emulators
Eye-Tracking
OmniGraffle
Tobii Studio
FlairBuilder
Axure Pro
Balsamiq
InVision
Solidify
Morae
Design
Platform and Domain-Specific
Human-Computer Interaction
Graphic Design/Visual Design
Persuasion, Emotion, Trust
Information Architecture
User Interface (UI) Design
Interactive Prototypes
Internationalization
Standards Library
Interaction Design
Navigation Design
Mobile Design
Wireframe
EFFECTIVE QUESTIONING
BRINGS INSIGHT,
WHICH FUELS CURIOSITY,
WHICH CULTIVATES WISDOM.
Chip Bel
WHY AM I SUCCESSFUL
... people just like what I do
click on logo for a
SAMPLING of MY RESEARCH
Lead UX Research team and conducted qualitative user research, usability testing, think-out-loud observations, focus groups, contextual inquiry, card sorting, concept walkthroughs.
PRODUCT OVERVIEW:
Mobile app provides visibility to on-shelf situations in retail stores. Alerts Store Associates real-time on-shelf perishable product shelf life, and availability issues before they become problems. Allows Store Managers to analyze real-time product levels, detect patterns, current inventories and the ability to take rapid corrective action.
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UX RESEARCHER:
Lead a team of 5 UX Researchers and tested over 1200 interface elements and user feedback on new interface design. Conducted quantitative and qualitative user research, surveys, usability testing, focus groups, contextual inquiry, card sorting, concept walkthroughs, tree testing, expert (heuristic) reviews
Tested on navigation models, interaction patterns, workflows and accessibility
Conducted focus groups, testing for insights to elements, data feeds, layout and treatments
Conducted focus groups, task analysis, card sorting for insights to preferred elements, interaction treatments
Conducted focus groups, remote testing, contextual evaluation, task analysis, eye-tracking, surveys for interfaces
Conducted focus groups, remote testing, contextual evaluation, task analysis, eye-tracking, surveys for reporting interfaces
OVERVIEW:
Trading platform redesign of the brokerage application suite of 187 financial product, trading, resource, and management applications & tools that supported tens of billions of dollars in financial assets and investments per month.
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Conducted qualitative user research, usability testing, think-out-loud observations, focus groups, contextual inquiry, card sorting, concept walkthroughs.
PRODUCT OVERVIEW:
Online and mobile shoppers at Gap and Banana Republic’s e-commerce sites can now reserve up to five items per day and within one hour they will receive an email or text confirming their items are on hold, along with easy pick up instructions.
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INTRODUCTION
In Magnetic Resonance Imaging (MRI), anatomical structures are visualized by scanning successive slices of the human body. During the process a huge tube-shaped scanner creates anatomical images of a specified segment of the human body.
Traditionally, a large light screen display is used to present a series of images referred to as a volume set.
OLD INTERFACE:
Traditionally, radiologists would process through 3-8 interface screens to set-up an “exam strategy” and then an additional 4-6 interface screens to shoot a “volume set” of images.
OLD INTERFACE:
… than, after shooting the MRI images the radiologists would print enlarged images and use a large wall light screen display to view the volume sets of MRI images.
The following interface prototype was developed to enable multiple exam strategies and to also display the MRI volume sets on a traditional single screen computer monitor.
Lead a team of UX Researchers and conducted qualitative user research, surveys, usability testing, focus groups, contextual inquiry, card sorting, concept walkthroughs, tree testing, expert (heuristic) reviews
Insights to a preferred Select, Drag & Drop interface were exposed during “Users Are the Designers” focus group discussions
Select, Drag & Drop interface process testing
New interface preference allowing for multiple exam strategies in one screen discovered during focus group
New “on-screen guidance” concept was discovered during research discussions that gives radiologists a standardization & consistency in their capture processeses
INTRODUCTION
A current trend in radiology is digital medical imaging. By maintaining images on-line, more complicated manipulations can be performed. The data is also not restricted to one location. This is important for telemedicine where images are transferred over a network for diagnosis and educational purposes.
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UI/UX RESEARCHER:
Kaiser's Voice of Customer (VOC) Qualitative user research, remote testing, contextual evaluations, card sorting, task analysis,
eye-tracking, field studies, surveys
Lead a team of Researchers and tested on 87 elements and treatments
Examples of testing sessions follows:
Tested for insight on perceived improvement with patient-provider interactions
Tested for insight on app personalization and interactive content
Conducted focus groups concerning privacy and confidentiality and potential hindering communication with providers
Conducted focus groups of teens and parents’ concerns about use and confidentiality issues
Obesrved app features used; 3 clusters of users: young parents; family members caring for elderly parents; patients with chronic illnesses
AWARDS:
Kaiser Permanente Wins
Six Awards for Digital Excellence - National Health IT, KP HealthConnect, Leadership, mHealth, mobile App, My Health Manager, and the KP.org website - 12/05/13
PRODUCT OVERVIEW:
A suite of mobile offerings provides Kaiser Healthcare Members with access to all of the same time-saving and convenient tools they can use through My Health Manager on kp.org. Members can email their providers, check lab test results, order prescription refills, and manage appointments — all from their handheld devices, when and where they choose.
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My clients include Fortune 500 companies, private, and government agencies across all industries:
USAA ~ Safeway ~ Limited Brands ~ Macy's ~ Sears ~ Emporium ~ Nokia ~ Motorola ~ Samsung ~ LG ~ BlackBerry ~ HTC ~ Wal-Mart Stores ~ CVS ~ Best Buy ~ Rite Aid ~ Nike ~ GAP ~ J. C. Penney ~ Chevron ~ General Electric ~ AT&T ~ Hewlett-Packard ~ Bank of America Corp. ~ Citigroup ~ Berkshire Hathaway ~ International Business Machines ~ McKesson ~ Kaiser Permanente ~ Kaiser Hospitals ~ U.C.S.F ~ Stanford University School of Medicine/Medical Center ~ Sutter Healthcare ~ California Pacific Medical Center ~ San Francisco General Hospital And Medical Center ~ San Francisco VA Medical Center ~ U.S. Department of Transportation ~ U.S. Department of Homeland Security ~ Exar ~ Boeing ~ AIS ~ Siemens ~ Kaiser People Solutions ~ Cardinal Health ~ Procter & Gamble ~ UnitedHealth Group ~ Kroger ~ Marathon Oil ~ Costco Wholesale ~ Home Depot ~ Target ~ Johnson & Johnson ~ Morgan Stanley ~ State Farm Insurance ~ Dell ~ Boeing ~ Microsoft ~ Walgreen ~ United Technologies ~ Dow Chemical ~ MetLife ~ Wells Fargo ~ United Parcel Service ~ Caterpillar ~ Lowe's ~ Sears Holdings ~ Cisco Systems ~ Johnson Controls ~ FedEx ~ Intel ~ Sysco ~ Comcast ~ Coca-Cola ~ American Express ~ Aetna ~ Motorola ~ Allstate ~ Prudential Financial ~ Tyson Foods ~ Staples ~ Delta Air Lines ~ City and County of Sacramento ~ City and County of San Francisco ~ City and County Oakland ~ San Jose International Airport ~ JFK International Airport
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INTERESTED IN A CONVERSATION?
Send me an email and let's chat
